Services

Step 1: Free 30-minute discovery session

I can provide you with detailed, custom SEO strategies.

In our session we’ll discuss your website goals, and current pain points. We will summarize with my recommendations. From there you can decide if we should work together.

Schedule your free 30-minute discovery session today and take the first step towards tailored SEO success.

Step 2: Let’s plan your project

I highly recommend initiating every project with a Technical SEO Audit. This vital initial step allows us to gain insight into the current state of the foundation upon which all future SEO efforts are built upon. Without a solid foundation, advanced SEO strategies often yield limited results. A Technical SEO Audit will uncover the areas that need immediate attention and the areas that need to be addressed to supplement other strategies.

Other strategies available include the following, details for which can be found below:

  • Content Audit
  • Semantic SEO Strategy
  • Competitor Analysis
  • Optimized Metadata
  • Internal Link Strategy
  • Authority Building Strategy
  • WCAG Compliance Audit
  • GA4 Configuration
  • GA4 Custom Reports
  • Page Experience Audit

Technical SEO audit

See how healthy your website is with a comprehensive technical SEO audit.

This audit will present the findings and recommendations of key elements within the scope of five main categories: accessibility, relevance, semantic entities, performance, and authority.

The audit will conclude with a prioritized action plan to help streamline action that will help bringing the foundation of the site up to its full SEO potential.

Content audit

Discover where you’re content is excelling and falling short; let data-driven decisions empower your content marketing efforts.

I will meticulously examine the data behind your content to uncover strengths, weaknesses, and untapped opportunities.

With a keen eye on engagement metrics, relevance and conversion paths, I will provide actionable insights to improve the performance of your content and its visibility in search results.

Semantic SEO strategy

Use structured data to provide search engines with context about your organization. By mapping relevant schema types to your content, search engines can better understand how to return your pages in results.

I will evaluate any existing structured data, highlighting opportunities to fix or improve. I will also build and implement JSON-LD templates for any suitable semantic markup types.

Competitor Analysis

Unpack the SEO strengths of your competitors.

Learn what they are doing to outperform you in search results, and how you can leverage that to improve your own positioning.

I will highlight key information about your competition’s SEO tactics, arming you with actionable insights to refine your own SEO strategies.

Metadata optimization

Increase click-through-rates and ranking positions through fine-tuned page titles, meta descriptions, and social metadata.

I will craft unique, keyword-focused page titles, and compelling meta descriptions that conform to the latest length and format standards.

I will also develop social metadata for OpenGraph and X to improve the appearance and readability of your pages when they are shared on social networks.

Internal links help search engines find, index and understand the content on your site. They help establish information hierarchy, and  allow users to better navigate. When used strategically, internal links can empower pages with valuable equity, signaling to search engines the pages you deem important.

I will perform a thorough analysis of your website’s structure and current internal linking practices. Then I will create a strategic link map to improve accessibility for users and search engines alike.

Authority Building strategy

An Authority Building Strategy focuses on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). It is important to ensure that your website adheres to Google’s Quality Rater guidelines, which are particularly crucial for those in the healthcare, finance, and legal sectors.

I will first audit your content and overall web presence to understand its credibility and trustworthiness. I will then provide suggestions on ways to improve the quality of your content, and showcase your expertise.

I will also provide details about how to reach your customers in the places they already pay attention: websites, social accounts, podcasts, press, and more.

WCAG Compliance audit

A WCAG compliance audit is essential for organizations aiming to create an inclusive online environment, and meet legal requirements related to web accessibility. This audit aims to identify and rectify barriers, ensuring that individuals with disabilities can access and use your website effectively.

I will conduct a thorough assessment, using both manual and automated testing, to evaluate your website’s adherence to WCAG guidelines. I will provide a detailed report outlining identified accessibility issues, their severity, and specific recommendations for remediation.

GA4 configuration / custom reports

Gain the data insights necessary to make informed decisions, optimize your online presence, and enhance user experiences, ultimately driving better results and ROI.

I will help setup GA4 on your website, ensuring that it’s customized to your specific tracking needs, including event tracking, e-commerce tracking, and user engagement measurement.

I will help you set up goals and conversions, implement enhanced eCommerce tracking (if required), and configure user properties to gain valuable insights into user behavior. This service also includes integration with other marketing and advertising platforms for a holistic view of your digital marketing efforts.

Custom reports can be created at an additional cost.

Page Experience audit

Google evaluates page experience metrics for individual URLs on your site and will use them as a ranking signal for a URL in Google Search results.

I will ensure that your website meets Google’s Page Experience criteria.

I’ll conduct a thorough analysis of your website’s Core Web Vitals, including metrics like loading speed, interactivity, and visual stability. Then, I’ll provide actionable recommendations to improve these aspects.

Additionally, I’ll audit and provide recommendations to help resolve any issues with mobile responsiveness, security, or content layout.