About

pylic is an SEO consulting service founded by James McNulty.


James McNulty
Founder

I have been developing websites since the early 2000’s, and started my SEO journey around 2008.

I developed a method to easily run PageSpeed Insights for multiple URLs via Google Sheets which helped open the door for SEO professionals to evaluate performance metrics at scale, and lead to the establishment of products and services for agencies like Method and Metric.

I also built a page title length testing tool based on extensive research, and an entity search engine, which allows users to visually explore Google’s Knowledge Graph API.

I’m also an avid music fan and enjoy playing guitar.


Experience

10 years in-house

7 years agency


Organizations

  • runZeroGrowth Marketing Manager (2023 – Current)
  • UpBuild (closed) – Senior Marketing Strategist (2017 – 2023)
  • NRGDigital Marketing Specialist (2014 – 2017)
  • Smith Monitoring (acquired by NRG) – SEO Manager (2012 – 2014)
  • 360 SolutionsWeb Developer (2009 – 2012)
  • BN Design (acquired by 360 Solutions) – Web Developer (2008 – 2009)

Industry experience (6+ months minimum)

  • Cybersecurity
  • Home security
  • Medical (hospital)
  • Financial (bank)
  • Travel (news and booking platform)
  • Employee training and business consulting
  • Commercial real estate
  • Automotive law
  • Email marketing software
  • Global aerospace manufacturer
  • Retail
    • Food
    • Window inserts
    • Hot tubs and swim spas
    • Fly fishing
  • Music venue
  • Camera reviews
  • Commercial drone management
  • UX research

Platforms

  • WordPress
  • Spotify
  • Hugo
  • GitHub
  • Craft CMS
  • Squarespace

Languages

  • HTML / CSS
  • JavaScript
  • PHP
  • APIs

Tools

  • Screaming Frog
  • Google Search Console
  • Google Analytics / GA4
  • Keywords Everywhere
  • PageSpeed Insights
  • Google Sheets
  • Looker Studio
  • Sparktoro
  • SEMRush
  • Plausible
  • Ahrefs
  • Moz